Blindfold Tattoos
Blindfold Tattoos needed a portfolio site as striking as the ink and dead-simple to book. I hand-built a fast static site with a moody gold-on-black identity, an image pipeline tuned for load speed, and one-tap booking. Under Google's throttled mobile test it scores 94 for performance and a perfect 100 for accessibility, SEO, and best practices — where the median Kansas City small-business site scores 55.
The challenge
A tattoo brand lives on its imagery, and imagery is exactly what makes most artist sites slow. Blindfold — artist Ariel DeJesus, with studios in Benbrook and Ranger, Texas — needed the gallery to hit hard and the page to load fast, with booking one tap away and no clutter.
What I built
A hand-coded static site generated from a custom Python build — eight pages on a gold-on-black identity — with a real image pipeline underneath: every photo is processed to AVIF, WebP, and JPG, stripped of EXIF metadata for privacy, and served through modern responsive markup with the first gallery images loaded eagerly for a fast Largest Contentful Paint and the rest lazy-loaded. Booking is a single tap to the studio's scheduler, and the contact page deliberately collects no personal information at all — which let me lock the site behind a strict content-security-policy with no cookie banner.
The results
Under Google's throttled mobile test on 2026-08-01, the site scored 94 for performance and a perfect 100 for accessibility, SEO, and best practices, with a 3.0-second Largest Contentful Paint — against a median mobile performance of 55 across the 105 Kansas City small-business sites I surveyed. It ships comprehensive structured data (TattooParlor, Service, FAQ, ImageGallery, Breadcrumb), a full security-header lockdown, and accessibility built in (skip link, focus-visible support, reduced-motion). Built in about six days.
| Metric | Blindfold | Median KC site* |
|---|---|---|
| Mobile performance | 94 | 55 |
| Accessibility | 100 | 89 |
| SEO | 100 | 92 |
| Best practices | 100 | 96 |
| Largest Contentful Paint | 3.0 s | 10.0 s |
Measured under Google's throttled mobile (Lighthouse) test on 2026-08-01. *Medians from my survey of 105 KC small-business websites. No CrUX real-user field data is available for this site, so every figure here is a lab measurement.
The stack, for the curious
A custom Python and Jinja static-site generator with a Pillow image pipeline (AVIF, WebP, and JPG, EXIF stripped, blur-up placeholders) and content-hash cache-busting. Deployed on Cloudflare Pages with an edge function that automatically hides preview builds from search engines and flips live with no manual steps. Strict content-security-policy and full security headers.
Common questions
Who built Blindfold Tattoos' site?
Adam Williams of 2k Web Developments, hand-coded from the first line — no template, no page builder, no CMS behind it.
Who owns the site and the accounts?
The client does. Every line of code, the domain and every account are handed over at launch, with no strings.
How fast is Blindfold Tattoos' site?
Under Google's throttled mobile test, measured 2026-08-01, it scores 94 for performance, 100 for accessibility, 100 for SEO and 100 for best practices, with a 3.0-second Largest Contentful Paint. The median Kansas City small-business site in my 105-site survey scores 55.
How big is the site?
8 indexable pages, every one hand-built.
What happens after launch?
Updates are a text to the person who wrote the code, not a support ticket. Ongoing care and hosting is available and starts at $49/mo.
Want a site that loads instantly and does real work — like this one?
Get a free quoteSee my custom websites