American Standard Garage Door
American Standard Garage Door needed to be the first result when someone's door won't open — anywhere in the Kansas City metro. I built a large service-area site: every garage-door service mapped across dozens of KC-metro cities, 1,273 pages in all, each with structured data. Under Google's throttled mobile test the live site scores 68, against a median of 55 for Kansas City small-business sites.
The challenge
Garage-door service is an emergency purchase decided by a local search — “garage door repair” plus a city name. To be the first call across a whole metro, American Standard needed a page for each service in each city they cover, and it needed to load fast and be legible to search engines.
What I built
A large static, hand-coded service-area site: a matrix of garage-door services — installation, repair, spring replacement, opener service, weatherstripping, and more — across dozens of KC-metro cities, totalling 1,273 pages in its live sitemap. Each page carries hand-written JSON-LD structured data (LocalBusiness, Service, Offer, geo-coordinates, opening hours) plus a complete sitemap and robots file, so every service-and-city combination is its own indexable, structured page.
The results
The live site — whose sitemap lists 1,273 URLs — scored 68 for performance, 96 for accessibility, 100 for SEO and 77 for best practices under Google's throttled mobile test on 2026-08-01, with an 8.4-second Largest Contentful Paint. That's against a median mobile performance of 55 across the 105 KC small-business sites I surveyed. Structured data is present across the site.
| Metric | American Standard | Median KC site* |
|---|---|---|
| Mobile performance | 68 | 55 |
| Accessibility | 96 | 89 |
| SEO | 100 | 92 |
| Best practices | 77 | 96 |
| Indexable pages | 1,273 | — |
Measured under Google's throttled mobile (Lighthouse) test on 2026-08-01. *Medians from my survey of 105 KC small-business websites. No CrUX real-user field data is available for this site, so every figure here is a lab measurement.
The stack, for the curious
Static hand-coded HTML and CSS built as a service × city matrix, with hand-written JSON-LD structured data on every page and a full sitemap and robots setup for local search. Live at americanstandardkc.com.
Visit americanstandardkc.com ↗
Common questions
Who built American Standard Garage Door's site?
Adam Williams of 2k Web Developments, hand-coded from the first line — no template, no page builder, no CMS behind it.
Who owns the site and the accounts?
The client does. Every line of code, the domain and every account are handed over at launch, with no strings.
How fast is American Standard Garage Door's site?
Under Google's throttled mobile test, measured 2026-08-01, it scores 68 for performance, 96 for accessibility, 100 for SEO and 77 for best practices, with a 8.4-second Largest Contentful Paint. The median Kansas City small-business site in my 105-site survey scores 55.
How big is the site?
1,273 indexable pages, every one hand-built.
What happens after launch?
Updates are a text to the person who wrote the code, not a support ticket. Ongoing care and hosting is available and starts at $49/mo.
Want a site that loads instantly and does real work — like this one?
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